Dog is Good (DIG) emerged from a heartfelt desire to celebrate the profound connection between humans and their canine companions. Gila, a professional dog trainer, recognized a gap in the market for apparel that authentically expressed the joy and love shared between dog lovers and their pets. This realization led to the creation of a lifestyle brand that not only offers stylish products but also encapsulates the essence of living life with a dog. Operating from Los Alamitos, California, DIG has grown into a nationally recognized brand, offering a diverse range of products that resonate with dog enthusiasts across the globe.
Diverse Product Offerings: Apparel, Accessories, and More
Dog is Good boasts an extensive product line that caters to various aspects of a dog lover's lifestyle. From comfortable apparel like t-shirts, hoodies, and sleepwear to accessories such as hats, tote bags, and car magnets, each item is designed with dog-inspired messages and graphics that reflect the brand's core values. The collections are thoughtfully curated to appeal to different demographics, including "Dog Mom," "Dog Dad," and "Dog Lover," ensuring that every customer finds something that resonates with their personal experience of dog companionship.
Product Spotlight: Dog Codependent Zip Hoodie

The Dog Codependent Zip Hoodie stands out as a customer favorite, embodying the deep bond between humans and their dogs. Crafted from high-quality materials, this hoodie offers both comfort and durability, making it suitable for everyday wear. The design features a playful yet meaningful message that resonates with those who consider their dogs integral to their lives. Its popularity is a testament to the brand's ability to create products that not only serve a functional purpose but also convey heartfelt sentiments shared by dog lovers.
Product Spotlight: Never Sleep Alone Sleep Shirt

The Never Sleep Alone Sleep Shirt is another standout product that combines comfort with a touch of humor. Made from soft, breathable fabric, this sleep shirt is perfect for dog owners who share their beds with their furry friends. The lighthearted message printed on the shirt adds a personal touch, making it a favorite among customers who appreciate products that reflect their daily experiences with their dogs. This sleep shirt exemplifies Dog is Good's commitment to creating items that celebrate the everyday joys of dog ownership.
Product Spotlight: It's Good To Be A Dog Mom Tote

The It's Good To Be A Dog Mom Tote is a functional and stylish accessory designed for proud dog moms. Constructed from durable materials, this tote bag is spacious enough to carry daily essentials, making it ideal for errands, dog park visits, or casual outings. The design features a charming message that celebrates the role of a dog mom, allowing owners to express their affection for their pets while on the go. This tote bag is a perfect example of how Dog is Good blends practicality with expressive design.
Commitment to Community and Giving Back
Beyond its product offerings, Dog is Good is deeply committed to giving back to the community. The brand actively supports animal welfare and veteran organizations, reflecting its mission to make a positive impact through various initiatives. One notable endeavor is The BOLO Project, a nonprofit initiative aimed at empowering teens and dogs through educational programs. By integrating social responsibility into its business model, Dog is Good reinforces its dedication to enhancing the lives of both humans and animals.
Expanding Reach: Licensing and Wholesale Opportunities
To further its mission and reach a broader audience, Dog is Good has developed robust licensing and wholesale programs. Since 2011, the brand has partnered with various manufacturers to extend its product line into new categories, including pet products, home goods, and automotive accessories. These collaborations allow for the brand's distinctive messaging and designs to be featured on a wide array of products, enhancing its presence in the market. Additionally, the wholesale program offers retailers the opportunity to carry Dog is Good products, providing customers with access to the brand's offerings in various retail environments.
Embracing the Dog is Good Lifestyle
Dog is Good has successfully carved out a niche in the lifestyle market by authentically celebrating the unique bond between humans and dogs. Through its thoughtfully designed products, community involvement, and strategic partnerships, the brand continues to resonate with dog lovers who seek to express their affection for their pets in meaningful ways. Whether it's through a cozy hoodie, a playful sleep shirt, or a practical tote bag, Dog is Good offers customers the opportunity to incorporate their love for dogs into their daily lives, reinforcing the joy and companionship that dogs bring