1.The Brand’s Roots: Bridging Brazilian Flair with Hawaiian Grace
Maoi Swim was born from a beautiful intersection of cultures, passions, and purpose. Co-founded by Brazilian model and surfer Julia Muniz Robinson, the brand reflects her love for the ocean, her heritage, and her desire to craft swimwear that embraces and uplifts women. She partnered with Cayla Moore, a Hawaiian native, artist, and entrepreneur, to give the brand an identity deeply rooted in authenticity and feminine strength. This cultural synergy results in swimwear that’s not just beautiful, but meaningful—fusing the vibrant, sensual essence of Brazil with the tranquil, grounded spirit of Hawaii. These two founders sought to redefine what swimwear could represent: not just body-flattering fashion, but a platform for environmental respect, sisterhood, and inclusivity.
2. Sustainable Materials and Ethical Manufacturing
A cornerstone of Maoi Swim's mission is sustainability, practiced through every step of their production process. Their signature fabric is an Italian-made ECONYL® regenerated nylon, created from recycled fishing nets and ocean waste. This premium material is not only eco-friendly but also offers superior durability and elasticity. The brand’s commitment extends to its manufacturing process, based in Bali—a region known for artisan craftsmanship. The factories are solar-powered, workers are paid fair wages, and the working environment is ethically regulated. Packaging is made from biodegradable or compostable materials, demonstrating the brand’s no-compromise attitude toward minimizing environmental harm.
3. Aesthetic and Functional Design: Honoring All Body Types
At Maoi Swim, design isn't just about looking good—it's about feeling empowered. Every piece is created to move with the body, flatter a wide range of figures, and hold up under both leisure and athletic use. Unlike many mainstream swimwear brands, Maoi considers diverse sizing and body types during the design phase. Their swimsuits often feature adjustable elements such as ties, ruching, and compression seams to help achieve the ideal fit. Additionally, their color palettes—often earthy, oceanic, or tropical—echo natural themes, further grounding the brand’s identity in the elements of water, land, and sky.
4. Highlight Product: The Oceano One Piece
The Oceano One Piece perfectly captures the brand’s ethos of combining performance with elegance. Made from Italian recycled fabric, this sculpted one-piece offers muscular compression ideal for surfing, swimming, or lounging. It features a flattering high-cut leg, a contoured waistline, and a sexy cut-out back that brings sophistication to the silhouette. Available in neutral tones and vibrant hues, it transitions effortlessly from a sporty swim to a stylish poolside look. Whether worn on a Hawaiian beach or by a Brazilian coast, the Oceano One Piece flatters and functions at once—delivering Maoi Swim’s core promise.
5. Highlight Product: The Cayla Top
Named after the brand’s co-founder, the Cayla Top is a minimalist triangle bikini top with refined accents. The adjustable straps, gold-tone hardware, and back ties allow for a fully customizable fit, while its simple silhouette remains timeless. Designed for layering with different bottoms or worn as a standalone piece, it’s as suitable for sunbathing as it is for paddleboarding. Crafted from the same sustainable fabric, this top is a favorite among Maoi’s loyal customers for its comfort and versatility. It’s the kind of top that makes you feel feminine, supported, and free.
6. Highlight Product: The Classico Bottoms (Monogram Print)
The Classico Bottoms are a fresh take on timeless bikini bottoms. Featuring a mid-rise design with cheeky coverage, these bottoms strike the perfect balance between flirtiness and comfort. One of their most popular colorways includes Maoi’s custom Monogram print, adding a designer flair that sets it apart. These bottoms are made to sit either high or low on the hips, allowing wearers to style them based on their body type or personal taste. Constructed from 78% recycled nylon and 22% elastane, the Classico Bottoms are another clear example of how Maoi Swim refuses to compromise style for sustainability—or vice versa.
7. Inclusive Sizing and Representation
Unlike traditional swimwear brands that cater to narrow beauty standards, Maoi Swim proudly champions diversity. Their product photography, marketing campaigns, and brand messaging feature women of various sizes, ethnicities, and backgrounds. Their sizing range is continually expanding based on community feedback, and the adjustable nature of many pieces makes them even more accommodating. Whether you're curvy, petite, athletic, or somewhere in between, Maoi Swim seeks to ensure every woman feels like she belongs in their swimwear.
8. The Goddess Club: Building a Community of Empowered Women
Maoi Swim doesn’t just sell swimwear—it builds community through its loyalty initiative known as the Goddess Club. This club rewards customers with exclusive access to pre-launch drops, private sales, and limited-edition designs. More importantly, it’s a space where women are uplifted, supported, and seen. Through social media, newsletters, and events, the brand fosters a powerful bond with its audience. The language they use consistently celebrates the wearer—calling her a “goddess” and encouraging her to embrace her natural beauty. In a world of hyper-perfection and curated images, Maoi Swim promotes confidence, not comparison.
9. Transparency and Trust: A New Standard in Fashion
Modern consumers want more than just product—they want to know where it came from, who made it, and how it impacts the world. Maoi Swim meets this need with exceptional transparency. From openly discussing their supply chain to sharing the values behind their choices, the brand offers customers peace of mind. They also publish sustainability reports, collaborate with environmental nonprofits, and participate in awareness campaigns on ocean conservation. By inviting customers into their mission, Maoi Swim builds trust and loyalty that lasts far beyond a season.
10.Maoi Swim as a Movement, Not Just a Brand
Maoi Swim has redefined what it means to be a swimwear brand in the 21st century. With its unwavering dedication to sustainability, its inclusive vision, and its impeccable design quality, the company has become more than just a fashion label—it’s a movement. For women who want to look great, feel empowered, and make ethical choices, Maoi Swim offers the ideal blend of purpose and luxury. As it continues to expand its reach, the brand remains a shining example of what happens when creativity, culture, and conscience come together.
